Squash & Beyond

Squash & Beyond is an organization that provides summer squash programs for teens. It is one of the best summer squash camps in the US and offers one of the most diverse international teen squash tours. It used to have a website that was visually unpleasing, confusing to navigate, and failing to excite squash players about going to squash camps and on international squash tours!

Design Process

Jeanette Leagh and I worked together to create a compelling story around what Squash & Beyond is, what its message should be, and how it should be portrayed to teen squash players and their parents. We then redesigned the information architecture of the website, set up a content management system through wordpress, applied theAspire WordPress theme, and then branded it with the new logo, colors, photography, and voice.

My Contributions

• client communication
• project management
• field research
• mood-boarding
• branding and logo design and iteration
• information architecture
• content re-design (voice and narrative)
• WordPress Setup and Customization

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